Our Collab Story

This collaboration is a love letter to our roots — playful, joyful, and full of pride for the next generation.

Because when our kids see themselves in their toys, their clothes, and the games we play together, their confidence and cultural pride grow right along with them.

Who is Jilly Bing?

Jilly and Riley are more than just dolls.

Jilly Bǐng started with a disappointing search for a doll that looked like founder, Elenor Mak's daughter, Jillian. How was it possible that toys resembling real Asian American children didn’t exist? So she set out to create the first authentic Asian American doll. Because representation matters, play empowers, and dolls inspire.

Fat Choy/Fa Cai/Green Dragon Tees

Created by Asian Baby Clothing, this tee is part of their playful, modern take on the cultural nostalgia we hope to pass to our kids.

The “Fat Choy” (發) design turns the lucky mahjong tile into a bold, fortune-green shirt full of good vibes. It’s perfect for family matching or gifting. Available in toddler, youth, and adult sizes and even, doll size!